Soldier Hollow Utah, Race Weekend: Cache at Whoop UCI Mountain Bike World Series
This past weekend, Midway, Utah played host to something special: the Cross-Country World Cup, presented by Whoop, and it did not disappoint. From the moment the gates opened, the energy was electric. Fans poured in from all over the country, transforming the course into a rolling sea of cowbells, cheers, and camaraderie. Whether they came to support a hometown rider or simply soak in the thrill of world-class racing, the crowd showed up in force, and their energy showed up right back on the trail. It's the kind of weekend that reminds you why this sport, and this community, is so special. We were very fortunate to participate in such an incredible event and meet so many of you.
True to Utah form, the weather kept everyone guessing. Rain showers and a surprise round of hail tested the riders, but none of it slowed them down. Meanwhile, a strong lineup of food trucks and vendors kept spectators fueled and in good spirits. For most of the weekend, the sun came out to match the energy on the course.
What we heard from the community
We loved talking with everyone who stopped by our booth this weekend and hearing what they need to keep their bikes protected between the trail and the truck bed. A common complaint we hear from bikers is damage from their bike knocking against the tailgate on rough roads. Cache solves this with patented tailgate pad designs, including a skid plate built specifically for that problem, tough enough to handle rough terrain and the extra weight of e-bikes, so you never have to worry about your bike getting banged up on the way to the trail.
Our booth this year was set up near one of our partners, NICA, which meant we got to talk with a ton of mountain bike coaches and parents, many of whom shared the same frustration: not being able to fit enough bikes on their tailgates. Luckily, that's exactly what our pads are built for. They're fully customizable to secure multiple bikes at once, so coaches hauling a whole squad to practice are no longer limited to just three bikes at a time.
