This past weekend, I had the opportunity to represent Cache at the 9th Annual Golden Spoke Ride, and honestly, it was one of those events that reminded me exactly why we do what we do.
For anyone unfamiliar, Golden Spoke is a free, family-friendly Bike Month event built around the Golden Spoke Trail Network, which connects more than 100 miles of trail across the central Wasatch Front from Ogden to Provo. This year’s ride included multiple route options, starting points, and an End of Ride Celebration at Tracy Aviary’s Nature Center at Pia Okwai with food, music, giveaways, community booths, and plenty of post-ride energy.
I was posted up at the end-of-ride celebration, holding it down for Cache and getting the chance to meet riders as they came in from all different distances, directions, and backgrounds. Some people came in clipped-out and cooked from the longer routes. Others showed up with their families, kids, cruisers, commuters, mountain bikes, road bikes, and everything in between. It was the kind of event that makes you realize just how wide, welcoming, and fired up the local bike community really is.
We brought out the full product lineup, Basecamp Pads, Skid Plates, Cargo Nets, Taxiway Totes, Jeffrey Coolers, and even our new preview of our own Medical Kit! Not just to show people what we make, but to hear how they would actually use it. These are the conversations that keep us innovating and providing what the community actually needs. You can sit in a room and talk through features all day, but nothing compares to hearing directly from riders about how they load up bikes, where they ride, what frustrates them, what works, and what they wish existed.
Cache was built around real use cases, real trucks, real bikes, and real people trying to get outside with less hassle. Our whole approach has always been about designing gear that works hard, lasts long, and fits into the way people actually adventure. That same focus shows up across the brand, from the Basecamp Pad to our modular accessories and the little details we obsess over along the way.
One of my favorite moments of the day came when a guy walked up to the booth, looked at the pad for a few seconds, and the first thing he said was:
“This thing’s sexy.”
No long explanation needed. No pitch deck. Just a guy, a bike event, and a tailgate pad doing its thing. He ended up buying a pad later, which was a pretty solid full-circle moment.
We also had the chance to auction off three customized Cache Jeffrey Coolers; each screen printed with the Golden Spoke logo. That was a fun one for us. Screen printing, customizing gear, and tying it directly into an event like this felt like a perfect way to bring a little Cache flavor to the celebration while supporting the community that showed up.
Huge thanks to the Golden Spoke team, the Jordan River Commission, Wasatch Front Regional Council, UTA, the cities and partners involved, and everyone else who helped make the event happen. The Golden Spoke Ride is a great example of what happens when local organizations, cities, and riders come together around something bigger than just one route or one day. It’s about access. It’s about connection. It’s about giving more people a reason to get outside and get moving. The Wasatch Front Regional Council described the event as a celebration of regional collaboration and a more connected trail future across the Wasatch Front, and that was definitely felt throughout the day.
We are proud to support Utah’s bike community because we are part of it. We ride here. We build here. We test gear here. We care about the trails, the people maintaining them, the families discovering them, and the riders who are out there every week chasing whatever version of adventure fits their life.
Golden Spoke was a reminder that the bike community is alive and well here in Utah, and we’re grateful we got to be a small part of it.
See you at the next ride,
Sebastian Nowlan
Community Manager, Cache
P.S. Follow along with us on social to see more upcoming events, product drops, and all the ways we’re helping people get outside and on bikes.
